Creativity often starts as a soft spark, a small ember deep within the soul. Initially, it's just a fleeting thought, an idea so delicate it feels hard to grasp. However, when passion ignites it, that spark transforms into a roaring fire, and the world around you begins to shift. This is the journey that Srushti Modi, the founder of Antra.Insights, experienced. Her entrepreneurial journey began during her second year of fieldwork as a social work student, when she realized her desire to create something of her own and make productive use of her free time. Her small business Antra.Insights is dedicated to crafting one-of-a-kind, handmade products, including fabric earrings, bracelets, bead jewellery, crochet flowers, phone charms, necklaces, and special Navaratri collections. The emphasis is on providing high-quality, bespoke products that highlight creativity and skilled craftsmanship.
The aim is to provide products that offer a personal touch, appealing to customers in search of something unique. It has taken Srushti Modi about 1.5 years to achieve significant progress with her business, Antra.Insights. While she wouldn’t describe it as "great success" just yet, the journey has been filled with both challenges and rewarding milestones.Srushti views her success journey as one of gradual growth, starting with small steps—learning the basics of business, experimenting with products, and balancing her entrepreneurial goals with her personal and academic life. Throughout her journey, Srushti Modi encountered fears, doubts, and challenges, especially in managing time, securing investments, and understanding customer preferences. To overcome these obstacles, she improved her time management, set clear priorities, and initially sought small-scale investments to reduce risk. She also focused on building customer trust through consistent communication and delivering quality products. Over time, through perseverance, strategies, continuous learning, and a deep passion for creating handmade products, she started to see progress. 2024 has been a remarkable year for Srushti, marked by notable growth in both her business and personal life. Her business, Antra.Insights, reached new milestones, such as expanding her product range and boosting customer engagement through more exhibitions and pop-ups. Srushti also gained valuable experience balancing her business and studies, which enhanced her time management and decision-making abilities. Additionally, she fostered stronger connections with customers and fellow entrepreneurs, opening up new opportunities for collaboration and learning. Srushti Modi’s entrepreneurial journey has taught her valuable lessons, including embracing failure as a step toward success. She recognized the importance of networking to unlock new opportunities, and the need for a clear vision and measurable goals to stay focused. Learning to delegate tasks helped her avoid burnout and improve efficiency. Additionally, seeking customer feedback became essential for refining her products and services. These insights have been pivotal in her growth, and she continues to evolve as an entrepreneur. Srushti's message to the youth of India is to pursue your passion, put in the hard work, and practice patience. Success doesn’t come instantly, but with determination, resilience, and the ability to learn from setbacks, you can accomplish amazing things. Stay focused on your goals, remain true to your values, and view challenges as opportunities for growth. Take risks and work towards turning your dreams into reality!Srushti views her success journey as one of gradual growth, starting with small steps—learning the basics of business, experimenting with products, and balancing her entrepreneurial goals with her personal and academic life. Throughout her journey, Srushti Modi encountered fears, doubts, and challenges, especially in managing time, securing investments, and understanding customer preferences. To overcome these obstacles, she improved her time management, set clear priorities, and initially sought small-scale investments to reduce risk. She also focused on building customer trust through consistent communication and delivering quality products.
Over time, through perseverance, strategies, continuous learning, and a deep passion for creating handmade products, she started to see progress. 2024 has been a remarkable year for Srushti, marked by notable growth in both her business and personal life. Her business, Antra.Insights, reached new milestones, such as expanding her product range and boosting customer engagement through more exhibitions and pop-ups. Srushti also gained valuable experience balancing her business and studies, which enhanced her time management and decision-making abilities. Additionally, she fostered stronger connections with customers and fellow entrepreneurs, opening up new opportunities for collaboration and learning. Srushti Modi’s entrepreneurial journey has taught her valuable lessons, including embracing failure as a step toward success. She recognized the importance of networking to unlock new opportunities, and the need for a clear vision and measurable goals to stay focused. Learning to delegate tasks helped her avoid burnout and improve efficiency. Additionally, seeking customer feedback became essential for refining her products and services. These insights have been pivotal in her growth, and she continues to evolve as an entrepreneur. Srushti's message to the youth of India is to pursue your passion, put in the hard work, and practice patience. Success doesn’t come instantly, but with determination, resilience, and the ability to learn from setbacks, you can accomplish amazing things. Stay focused on your goals, remain true to your values, and view challenges as opportunities for growth. Take risks and work towards turning your dreams into reality!
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