At just 18, Kaumil landed in Canada as an international student with big dreams and a relentless drive to succeed. Growing up in Gujarat, business conversations were a constant in his household. His father and uncle spoke of entrepreneurship, and even as a child, he found ways to turn ideas into opportunities. Surrounded by affluent classmates in school, he started his first venture—selling secondhand books. The thrill of making his own money sparked a lifelong passion for business.
Balancing work, studies, and ambition, Kaumil took his first major step in 2018 by selling phone covers on Amazon. While working a part-time job to fund his education, he discovered the nuances of e-commerce.
As he completed his studies and took on a full-time job as a robotic engineer to secure Canadian residency, his entrepreneurial spirit never wavered. He explored multiple businesses, including import-export, but the challenge of managing cash flow and time pushed him to rethink his approach.
A conversation with a friend in real estate changed everything. Learning that marketing was the key driver of multi-million-dollar success, he realized his true strength lay in branding and growth strategies. Utilizing his past experiences, he founded Bad Media, a marketing company that helps online businesses scale with data-driven, practical strategies. Over the years, Kaumil has fine-tuned the formula to drive revenue, achieving over a million dollars annually. Sales were initially a major hurdle, but instead of backing down, he immersed himself in books and online resources, implementing lessons as he learned. From reading sales books during security shifts to testing strategies in real-time, he transformed his knowledge into results.
He sees depth in the power of relationships in business. He believes that maintaining a positive reputation is non-negotiable. “Never condemn, criticize, or complain about anyone in business. Reputation is everything,” he says.
His success isn’t just about strategy but also the people who believed in him. When he needed $10,000 to kickstart his Amazon business, a friend lent him $4,000 from his tuition fees, trusting in his potential. To this day, that debt remains unpaid—not out of negligence but as a reminder of unwavering support.
His family played an equally crucial role. In the early days of his personal branding efforts, when engagement was scarce, his mother’s comments and his sister’s shares were his only encouragement. That unwavering faith helped him push forward.
For aspiring entrepreneurs, his advice is simple: “Make books your best friends. Keep growing, keep learning. Even when the path is uncertain, stay persistent—things always work out.”
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