Kanthi Rekha, Founder and Director of Lookuptrendz, was Born in Rajahmundry, Andhra Pradesh, and was deeply influenced by her family’s values and work ethic. "From my parents, I inherited the drive to balance life’s responsibilities with purpose," she recalls. After completing her B.Tech, Kanthi found herself married and quickly adjusting to life in Bangalore. The challenge of juggling family life with a career led her to discover the potential of work-from-home jobs, especially for women who wish to contribute financially while managing their families.
Her journey as an entrepreneur began with internships and part-time jobs in 2017. She soon realized there was a glaring gap in the market for flexible, virtual services that could empower married women. "I wanted to create opportunities for women who, like me, were facing the struggle of balancing both family and career," she says. That aspiration led to the creation of Lookuptrendz in 2019, a Bangalore-based company that provides virtual marketing services across the USA, UK, and India.
But Lookuptrendz was never just another marketing firm. Her aim was to break traditional norms and prove that women, even after marriage, could lead successful businesses. With expertise in social media marketing, email campaigns, website design, and corporate event organization, it really stood out. She says, "We go beyond providing services—our mission is to support women in finding their own path to financial independence."
In 2023, she penned the "Modern Women's Guide Book," a heartfelt narrative that became an Amazon Best Seller and earned the prestigious Nandi Award. The book tackles the intricacies of balancing work, family, and self-care, drawing heavily from Rekha's personal experiences. "Women today face immense pressure to juggle everything. This book is my way of helping them navigate that journey," she shares.
One of the crowning moments of her career came with the launch of ShePride2024, an event designed to celebrate women entrepreneurs. Featuring Dr. Kiran Bedi | first IPS woman officer as the guest of honor, the event marked a milestone in Kanthi Rekha’s commitment to advancing women’s empowerment
“True entrepreneurship goes beyond personal success—it's about empowering both men and women - Kanthi embodies this spirit by lifting others as she grows, creating a path for collective empowerment.” - says Dr. Kiran Bedi at Event
Obviously, breaking barriers is never an easy road. "Balancing motherhood with a growing business was no easy task." The demands of raising two young daughters while scaling Lookuptrendz meant long nights and countless hours of sacrifice. By 2024, Lookuptrendz had expanded its services globally, launched e-magazines, and ventured into book publications and started Woman empower Programs. Along With taking Responsibilities of her company Kanthi Rekha Trained over a 3,000 women from 2019 till now sharing her knowledge to secure work-from-home opportunities or start their own businesses.
As an established woman herself, she shares, "Success isn’t about academic grades; it’s about updating yourself with new trends and staying consistent in your journey. You may face obstacles, but those challenges are your stepping stones. Trust in your abilities, and success
Comments