Jigna Thakker, A science graduate with no prior knowledge of the industry, never envisioned herself in this space. But fate had other plans. As she awaited her results, an unexpected opportunity knocked. Her uncle, who had secured a sole selling project in Mulund, needed someone local to oversee operations in his absence. She walked in, and an initial short-term deployment turned into a life-altering career transition. The vibrancy of the business enticed her, and there was no looking back. With years of experience dealing with the complexity of residential and second-home investments, Jigna has forged an uncompromising dedication to ethically conducted property transactions. Realizing that homeownership is an emotional milestone, she has intimate conversations with clients to understand their dreams, price point, and connectivity requirements. Instead of high-pressure sales for the sake of brokerage, she advocates transparency—showing the strengths and limitations of each property. "It's not merely about closing a deal; it's about developing an experience worth getting lifelong referrals," she believes.
Though she began in a male-dominated field, she was doubted by colleagues who thought of her as merely a telecaller. Her persistence and practical nature eventually turned things around. She became responsible for client relations, personally presented properties, and proved herself to be a force to be reckoned with in the industry.
Property is a part and parcel of life—roti, kapda, and makaan—and Jishnu Realtorss has done one better by opening its arms to global customers. Social media, especially Instagram, has enabled the company to reach out to NRIs all over the world.
Virtual walkthroughs through video calls across different time zones greatly increase sales. The company also deals with second-home investment in prime places like Karjat, Alibaug, Dapoli, Wada, Lonavala, and Goa for the urban residents to find peaceful havens.
Support from the family was key to her achievement, affirming the need to raise children on values, perseverance, and survival skills. Entrepreneurial experiences are not predictable, she thinks, so one has to develop resilience and self-sufficiency. "Teach your children life skills—self-defense, languages, sports, and even cooking. These will shape their future in unimaginable ways," she says.
For new entrants into the business, her advice is uncomplicated yet insightful. Be tolerant, provide candid advice, and empower clients with well-informed choices. Credibility fosters profitability.
Comentarios