Being a gold medalist in mass communication, Garima Goel always wanted to start her creative venture. So after working at various media houses, film production companies, and as an actor, she finally started her Channel Garima’s Good Life on all social media platforms in 2018. Today she has more than 4 million followers across Youtube, Facebook, and Instagram. Biggest brands like Lakme, Loreal, Mamaearth, Realme, LG, etc trust her to communicate their brand message and new
launches to the viewers. According to her if you want to become a content creator and a social media influencer, you should have a unique style of presentation. You should be very comfortable in front of the camera and fluent in your language and communication. Knowledge of camera and editing is a must. This is a very versatile yet unique and upcoming profession to be in, so you must be ready to evolve and adapt very quickly.
"This is a very personalized business to be in where you capitalize on your skills and expertise to convert it into content and work along with brands to create messaging for them. Having a creative rub off around you is very important. So invest in good support staff and people who are creatively on the same page as you and technically even better than you." Says Garima.
Her family initially didn’t understand what influencer marketing was, but when they saw her work and her vision with passion and when good money started pouring in, they believed that this is a legit business to be in. She requests the parents to listen to their children and help them navigate through their business plans. Give them an opportunity that could be a calculated risk.
Her family initially didn’t understand what influencer marketing was, but when they saw her work and her vision with passion and when good money started pouring in, they believed that this is a legit business to be in. She requests the parents to listen to their children and help them navigate through their business plans. Give them an opportunity that could be a calculated risk.
"I bootstrapped my business. Instead of buying a professional camera, and used an iPhone to create content for 2 years." It still worked because her focus was on content and storytelling. She financed her own travel videos but with a vision to entertain and educate her audience. Her resourcefulness paid very soon and she started getting ad revenue from Youtube and Facebook.
“One of the major challenges of being a creative entrepreneur is that you need to be always CREATIVE. Sometimes creative juices stop flowing but one shouldn’t worry. She has learned to take a break and a breather every now and then to re-energize my creative self.”
"If you have any idea which you think is a viable business, trust your instincts and make a full proof plan before launching it. And always remember, Research is key to success."
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