Hailing from a small town in Jharkhand, Sulata Mitra’s story from a corporate professional to a successful influencer and entrepreneur is both inspiring and instructive.
Sulata's journey commenced in the corporate corridors of Delhi, armed with an MBA in marketing and a decade of experience in MNCs. However, her creative spirit yearned for more, and a transformative decision awaited. Relocating to Singapore in 2016 with her husband and one-year-old son, she embarked on a hiatus from her corporate career, utilizing this time to explore her passions.
While in Singapore, she embraced her newfound freedom, delving into writing and documenting her family's adventures across the Asia-Pacific region. Her blogs, infused with the challenges and joys of traveling with a toddler, resonated with audiences. Simultaneously, she leveraged the nascent Instagram platform, adding narratives to her images and laying the foundation for her entrepreneurial journey.
Returning to Bangalore in 2018, she found herself in demand by brands for collaborations and social media advertisements. This marked the genesis of her own company, propelled by her unique blend of lifestyle, travel, food, and fashion content.
Insights from her mistakes emphasize the essence of self-discipline, dedication, and continuous learning in entrepreneurship. Drawing from her experiences, she underscores the importance of being one's own boss, maintaining professionalism, and strategically saying 'no' when necessary. Separating personal and professional spheres is crucial, and her journey reflects the resilience required to weather familial challenges while thriving in business.
Success, for her, is synonymous with creating innovative content and the reciprocal love exchanged with her social media community. The joy of impacting parents positively and the motivation derived from her son's achievements amplify her drive to work hard and excel.
Her journey is fortified by unwavering family support. Her parents defied societal norms to nurture her dreams, and her husband stands as an equal partner in their shared responsibilities. Even her young son contributes to the supportive ecosystem, reflecting the importance of familial encouragement for budding entrepreneurs.
While she acknowledges that entrepreneurship is an ongoing journey, she attributes significant results to five years of consistent effort. Recognitions as the Best Mom Blogger and collaborations with top brands validate the success she has achieved.
Navigating through common entrepreneurial challenges, she shares the struggles of competing for business in a saturated market. Managing the high costs of equipment, artistic considerations, and balancing family responsibilities are daily hurdles she confronts with diligence.
Her business revolves around influencer marketing, where she collaborates with brands to enhance their visibility. Through Instagram, Facebook, and YouTube, she crafts engaging content in the form of reels, static posts, and stories. Additionally, she actively contributes to building a women's community in Bangalore, fostering educational live sessions with experts.
Her journey from scratch, without any familial background in media, serves as an inspiration. Her indomitable will, burning passion, and her ability to dare, dream, hustle, and succeed epitomize her entrepreneurial spirit.
She urges the youth to identify their strengths, work on them diligently, and embrace skills over results. She emphasizes the importance of acknowledging mistakes and cultivating discipline early in life.
In her parting words, she reminds everyone that imperfection is universal. She encourages individuals not to compare themselves to others on social media, emphasizing the significance of focusing on personal goals for lasting happiness.
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