Hailing from Raniganj in West Bengal, Sukanya Mondal grew up in a middle-class family with a father who ran a photocopy shop and a mother, a homemaker with high ambition to achieve something significant in her life. Her path seemed destined for simplicity. Yet, destiny had other plans. From the academic halls of St. Xavier's College, Ranchi, where she graduated in biotechnology, to the vast, uncharted waters of entrepreneurship, she embarked on a journey few could imagine. It was, as she describes, a “luck-by-chance” opportunity, a gateway to a trillion-dollar industry nestled within the mountains of Ladakh, inspiring her to set her sights on a healthy, skilled, and financially independent India.
At the heart of this venture lies a rare berry, hidden in the harsh climates of Ladakh, often revered as the modern Sanjeevni. This “miracle berry,” scientifically known as Seabuckthorn, is lauded for its nutrient density, containing over 190 bioactive compounds, essential omegas, 20 amino acids, and a plethora of vitamins and minerals. DRDO scientists first revealed the secrets of this berry, dubbing it a life-sustaining treasure after years of meticulous research. Known for its unique survival ability in extreme temperatures ranging from -40°C to +40°C, this berry is not only a natural powerhouse but also a cultural legacy for India, bridging modern science and ancient wisdom. For Sukanya, the mission is simple yet profound: to spread awareness of Seabuckthorn’s unparalleled benefits, ensuring that this “king of superfruits” finds its place in households across the country and beyond.
The lack of familial support and deeply ingrained notions that business is an unreliable path to success were perhaps the greatest trials she faced. “My family believed I wouldn’t be able to make a stable living from it,” she reflects, and yet, this adversity only strengthened her resolve. She viewed it as a chance to rise above limitations, to achieve something no one in her family line could dream of. Paired with the financial constraints typical of most young entrepreneurs, Sukanya’s journey was not just about succeeding in business; it was about achieving a level of independence, the freedom to create her own identity, untethered by tradition or doubt.
Through uniquely designed internships and practical B2B and B2C exposures, students are able to develop crucial skills, laying down the foundations for India’s future innovators. Furthermore, the company provides separate self-replicated websites, CRM, and LMS tools—an infrastructure largely unseen in this market sector. This unprecedented model not only serves distributors and customers alike but also speaks to Sukanya’s commitment to democratizing business resources for everyone involved. Her brand’s top-ranking presence on platforms like Amazon and coverage in reputable publications, including DD News, Mid-Day Times, and News 24, further underscores its growing stature. This isn’t merely a business; it’s a movement aiming to foster financial freedom and awareness of one of nature’s best-kept secrets.
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