The founder of EcoRatings Software Solutions Pvt Ltd, Aditi Balbir has seamlessly transitioned from creating offbeat leisure resorts to sustainability practices in the corporate sector. Her first venture, V Resorts, was built on a circular economy model, offering sustainable tourism experiences across 120 resorts in 21 states. At V Resorts, Aditi spearheaded initiatives that sourced materials locally, empowered communities, and employed local talent. The commitment to aligning with the UNWTO's 12 Sustainable Development Goals helped elevate V Resorts as a prominent example of responsible tourism. “Success is not a destination; it’s a journey, and every step is a learning experience,”.
She realized that while her earlier venture brought significant impact to communities, there was a gap in the sustainability sector—a need for transparency. This understanding laid the foundation for EcoRatings, a groundbreaking platform designed to help businesses meet their Environmental, Social, and Governance (ESG) goals. The core of EcoRatings is its innovative use of Gen AI, enabling companies to automate data feeds, track sustainability metrics, and achieve net-zero objectives more efficiently.The most significant challenge she came across was the market’s resistance to adopting cutting-edge technologies like Gen AI. “We’re in an era where dashboards and static reports dominate, so getting people to embrace a query-based platform like ours required a paradigm shift. But that’s where the true learning comes from,” Overcoming this challenge has not only solidified EcoRatings’ position in the market but also ensured that their product is both innovative and adaptable, enabling enterprises to track sustainability progress more effectively. 2024 marked an importantnt year for EcoRatings, with the launch of its Gen AI product. Initially, she and her team had anticipated slow adoption, but the product’s swift uptake and the company’s rapid path to revenue positivity were a pleasant surprise. “Our technology addresses a fundamental need in the industry, and seeing the market respond so quickly was a validation of our vision,” But success, for Aditi, isn’t just about financial milestones or market recognition.
“Success is a journey defined by your own goals and values. For me, it’s about making a tangible difference in the fight against climate change. That’s the real reward,”. EcoRatings has not only empowered businesses to meet sustainability targets more efficiently but has also played a role in shaping a more sustainable future. As for her advice to the youth of India, she firmly believes that success should be a personal, self-defined journey. “Success isn’t a one-size-fits-all. It’s about identifying what truly matters to you and aligning your efforts with it,” she says. Whether it’s financial success, personal growth, or making a societal impact, the path to fulfillment lies in pursuing what resonates with your own values. “Celebrate your wins, no matter how small. In the rush to achieve the next big thing, we often forget to pause and appreciate how far we’ve come. These moments of reflection make the journey all the more worthwhile.” EcoRatings is not just a company; it’s a movement in the sustainability tech space. With hwe leadership, it is poised to play a pivotal role in helping enterprises navigate the complexities of ESG goals and sustainability reporting. Through their cutting-edge platform, EcoRatings is setting a new standard for sustainability, combining AI-driven data management with a deep commitment to creating a greener, more transparent future for businesses and the planet alike.
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